Mejuri

A prominent curvilinear theme, mixed with rich materiality and silky nude hues evokes a visual experience that is at once soft and playful yet sophisticated at Mejuri locations in both San Francisco and LA. The curved forms that are applied throughout the space, to mirrors, jewelry consultation bars and partition walls, are complemented by Textile covered sculptural fixtures and textured walls which bring layering and depth to the store and invite tactile engagement with the product as well as with the space.

The comprehensive design touches equally upon the larger interior space and the smaller scale objects within it, all the way down to the trapezoidal display forms and circular jewelry stands. Brass details accentuate Mejuri’s product identity and their primary use of gold, while mossy foliage brings vivacity to the room. The result is a contemporary, playful but sophisticated room that invites guests to engage with the time-honored tradition of handcrafted jewelry.